Big data, politics, and more

Kenneth Cukier on Big Data and Obama’s micro-targeting strategy: 

“I think politics is forever changed because of this”

Marketing bullshit of the day

dmexco, a German digital marketing fair, is proud of its growth and success over the last couple of years. And it should be! Not only did it establish itself as a melting pot of marketing innovation, dmexco’s own marketing even managed to reach a completely new sphere of illustrating basic data. Or when did you see an over-time development pictured as pie chart for the last time? If you think this isn’t really innovative, have a look at the increase in exhibition space! Apparently, dmexco found a way to overcome the rules of simple mathematics. How promising!  

 

Red and Blue

A very interesting article on Britain's political divide by The Economist this week. And a great opportunity to recommend the following academic book on the British electorate:

Performance Politics and the British Voter

 

The backbone of Germany’s prosperity: it’s most dynamic cities

Certainly not the ultimate insight, but interesting nonetheless: Germany’s largest cities ranked by economic, demographic, and social indicators.